Department of Management and Marketing | Department of Management and Marketing

Department of Management & Marketing

Embracing
Digital Transformations of
Management and Marketing

Research Programmes Admission 2022/23

Research Programmes Admission 2022/23 is now open until 1-Dec-2021

PolyU-ACBM Knowledge Transfer Webinar by Dr Royce Yuen

PolyU-ACBM Knowledge Transfer Webinar on “Decoding the secrets behind the success and failure of branding” presented by Dr Royce Yuen.

Date* : 22 Nov 2021 (Monday)

Time* : 7:30 pm to 8:30 pm (Webinar)
: 8:30 pm to 9 pm (Q&A session)
*Hong Kong Time

Venue : Online via Zoom
Language: English

Join Zoom Meeting
https://polyu.zoom.us/j/98165924191?pwd=WXB0YTVGeUpjdXJrL0NYandhOEJKQT09
Meeting ID: 981 6592 4191 Passcode: 746720

Update profile to stay connected amidst distancing

Public Webinar by Prof. Jason Thatcher– “Trial-Period Technostress: A Conceptual Definition and Mixed-Methods Investigation”

Public Webinar by Prof. Hsing Kenneth Cheng – “Manipulation for Competition: Agency Pricing in the Presence of Quality Misrepresentation”

Public Webinar by Prof. Aric Rindfleisch– “The Emergence and Effect of Customer Orientation in Digital Sharing Platforms”

Public Webinar by Prof. Kumar Subodha– “Emerging Business Analytics and Disruptive Technologies Related Issues in Operations Management, Information Systems, Ma

Public Webinar by Prof. Mark Bolino– “The Complexity of Organizational Citizenship Behavior: An Ongoing Effort to Understand the Dark Side of the “Good Soldier”

Public Webinar by Prof. Nicolai Foss – “Why Managers Still Matter: The Myth of the Bossless Company”

Research Centres