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Research Seminar by Dr Juliana FERNANDES

Date: 11 September 2018 (Tue)

Time: 2:30pm – 4:00pm

Venue: M802, Li Ka Shing Tower

Dr Juliana Fernandes, Assistant Professor in the Department of Strategic Communication, holds a Ph.D. in Mass Communication and a Master of Arts in Political Communication from the University of Florida. She received her Bachelor of Arts in Journalism from Universidade do Vale do Rio dos Sinos in Brazil.

Her research has been published in the Journal of Advertising, International Journal of Advertising, Journal of Current Issues in Advertising, Mass Communication & Society, Journal of Public Relations Research, Journalism, American Behavioral Scientist, American Journal of Media Psychology, and in several book chapters in edited collections. Her work has also been competitively selected for presentation at the AEJMC, the American Academy of Advertising, the Broadcast Education Association, and the American Political Science Association conferences. Her research interests focus on two areas: (1) uses and effects of negative information in persuasive communication messages and (2) how social and traditional media are used as a strategic tool during political campaigns.