Research Seminar by Prof. Nancy Wong
Date: 19 March 2019 (Tue)
Time: 10:30am – 12:00nn
Venue: M802, Li Ka Shing Tower
Prof. Nancy Wong has focused on the influence of culture in consumption decisions, affective responses, and consumption values such as materialism. In addition to exploring methodological issues in cross-cultural research, she also conducts research on consumer decisions in healthcare, personal finance and sustainable consumption. Her research has been published in Journal of Consumer Research, Journal of Consumer Psychology, International Journal of Research in Marketing, Psychological Methods, Cognition and Emotion.