Research Seminar by Dr Keisha Cutright
Date: 7 May 2019 (TUE)
Time: 10:30am – 12:00nn
Venue: M802, Li Ka Shing Tower
Dr Keisha Cutright is an associate professor of Marketing at Duke University’s Fuqua School of Business. Keisha received her Ph.D. in Marketing from Duke in 2011, and was a faculty member at The Wharton School at the University of Pennsylvania before returning to Duke.
Her research explores the psychological drivers of consumer behavior, often addressing issues related to religion, personal control, culture and emotion. Her work has been published in top-tier academic journals, including Journal of Consumer Research, Journal of Marketing Research, and Marketing Science. She also serves on the Editorial Boards for the Journal of Marketing, the Journal of Consumer Research, the Journal of Marketing Research and the Journal of Consumer Psychology. Popular accounts of her work have appeared in outlets such as the Wall Street Journal, NewsWeek, Time, and Fast Company.
Prior to beginning her career in academia, Professor Cutright worked in brand management at Procter and Gamble. She teaches Strategic Brand Management and was previously named one of the world’s best 40 b-school professors under the age of 40 by Poets and Quants.