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Dr Fang Flora GU
  • Associate Professor and Associate Head of Department
BEcon (Fudan), PhD (HKU)
The University of Hong Kong
2766 4017
Research Area:

Consulting, Research and Teaching Interests:
  • Marketing Strategy, Interorganizational Relationships
  • Distribution Channels
  • Cross-cultural Marketing
  • Digital Marketing

Flora F. Gu is Associate Professor of Marketing and Associate Head in the Department of Management and Marketing, Hong Kong Polytechnic University. Her research focuses on marketing strategy, inter-organizational relationships, cross-cultural marketing, and online influencer marketing. She has published in Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, Journal of International Marketing, Industrial Marketing Management, International Business Review, among others. She serves on Editorial Review Board for Journal of Marketing and Journal of the Academy of Marketing Science.