- Assistant Professor
|BBA (Shandong University of Finance and Economics), MSc (Dalian University of Technology), PhD (CUHK)|
|The Chinese University of Hong Kong|
Consulting, Research and Teaching Interests:
- Consumer Behavior
- Marketing Communications
- Emotions and Feelings
Feifei Huang received her PhD from the Chinese University of Hong Kong. Her research interest is in consumer behavior and her recent work focuses on how consumers react to various marketing communication tactics and the influence of emotions and feelings on consumption. Her research has been published in the Journal of Consumer Research and Journal of Consumer Psychology.