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Dr Fine Fanni LEUNG
  • Assistant Professor
BComm (UBC), MBA (Harvard), PhD (HKU)
The University of Hong Kong
3400 3952
Research Area:

Consulting, Research and Teaching Interests:
  • Marketing Strategy
  • Customer Relationships
  • Influencer Marketing
  • Services Marketing

Dr. Fine F. Leung received her PhD degree in Marketing from the University of Hong Kong. Prior to her doctorate studies, she obtained a MBA degree from Harvard Business School as well as a Bachelor of Commerce degree from University of British Columbia. Her core research interest is in marketing strategy, with a focus on research topics relating to customer relationship management, influencer marketing, customer participation, and services marketing. Prior to her graduate studies, she had years of marketing experience in a leading consumer product company in China. She had also worked in a global investment bank covering the consumer and retail sectors in Asia.