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Dr Xubing ZHANG
  • Associate Professor
BEng (USTB, Beijing), MEng (BPU, Beijing), PhD (Toronto)
PhD
University of Toronto

zhang.xubing@polyu.edu.hk
2766 4060
M927
Research Area:
Marketing

Consulting, Research and Teaching Interests:
  • Analytical and Empirical Research in Retailing Practices
  • Distribution Channels
  • Internet Marketing
  • Advertising, Pricing and Competitive Strategies.

Mainly using quantitative approach (mathmatical modeling, game theory, econometric methods), my research exmines issues of waranties, multichannel retailing, co-branding, and consumers' search behavior online.