- Associate Professor
|BEng (USTB, Beijing), MEng (BPU, Beijing), PhD (Toronto)|
|University of Toronto|
Consulting, Research and Teaching Interests:
- Analytical and Empirical Research in Retailing Practices
- Distribution Channels
- Internet Marketing
- Advertising, Pricing and Competitive Strategies.
Mainly using quantitative approach (mathmatical modeling, game theory, econometric methods), my research exmines issues of waranties, multichannel retailing, co-branding, and consumers' search behavior online.