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Dr Yue Katherine FENG
  • Assistant Professor
BS (Fudan), PhD (HKUST)
Hong Kong University of Science and Technology
2766 7127
Research Area:

Consulting, Research and Teaching Interests:
  • Social Network Analysis
  • Online Marketing
  • IT Innovation and Implementation
  • Big Data and Business Analytics
  • Machine Learning

Katherine received her PhD in Information Systems from the Hong Kong University of Science and Technology. Her research aims to understand individual activities on social media, online marketing, and IT innovation and implementation in different contexts, using a variety of research methods such as econometrics, machine learning, structural modeling, field experiment, and self-reported measures. Her work has been published in leading journals such as Information Systems Research. Prior to join PolyU, Katherine worked in Fintech industry as a big data modeler.