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Prof. Yuwei JIANG
  • Professor
BA Econ (UIR), MSc Econ (HKUST), PhD Marketing (HKUST)
Hong Kong University of Science and Technology
3400 3948
Research Area:

Consulting, Research and Teaching Interests:
  • Social Influence and Consumer Behavior
  • Psychology of Time and Money
  • Visual Information Processing
  • Sensory Marketing, Metacognitive Experiences

Prof. Jiang’s research interests are in the area of consumer psychology. Most of his research involves how consumers' judgments and decisions are shaped by sensory marketing information, affect and emotions, psychological resources, and social influence. He has published research papers on top-tier psychology and marketing journals such as Journal of Personality and Social Psychology, Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Strategic Management Journal, Organizational Behavior and Human Decision Processes, Journal of the Association for Consumer Research, Journal of Experimental Social Psychology, and Consumer Psychology Review. Prof. Jiang is currently an Associate Editor of Journal of Consumer Psychology, and Guest Associate Editor of Journal of Consumer Research. He was awarded the Marketing Science Institute (MSI) Young Scholar in 2015.