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Prof. Lauren BLOCK
  • Visiting Chair Professor
Lippert Professor of Marketing
Allen G. Aaronson Department of Marketing & International Business
Zicklin School of Business
Baruch College

Lauren.Block@baruch.cuny.edu
https://zicklin.baruch.cuny.edu/faculty-profile/lauren-block/

Lauren G. Block is the Lippert Professor of Marketing at the Zicklin School of Business, Baruch College. Her primarily focuses broadly on areas of consumer well-being, consumer judgments of the efficacy of health-related products, magical thinking and extraordinary beliefs, and how consumers interact with AI assistants. She currently serves as Editor-in-Chief of the Journal of Consumer Psychology. She has served as Associate Editor for the Journal of Consumer Research, the Journal of Consumer Psychology and the Journal of Public Policy & Marketing, and sits on the editorial boards of the Journal of Consumer Research, the Journal of Marketing and the Journal of Marketing Research.