- Visiting Chair Professor
|Lippert Professor of Marketing
Allen G. Aaronson Department of Marketing & International Business
Zicklin School of Business
Lauren G. Block is the Lippert Professor of Marketing at the Zicklin School of Business, Baruch College. Her primarily focuses broadly on areas of consumer well-being, consumer judgments of the efficacy of health-related products, magical thinking and extraordinary beliefs, and how consumers interact with AI assistants. She currently serves as Editor-in-Chief of the Journal of Consumer Psychology. She has served as Associate Editor for the Journal of Consumer Research, the Journal of Consumer Psychology and the Journal of Public Policy & Marketing, and sits on the editorial boards of the Journal of Consumer Research, the Journal of Marketing and the Journal of Marketing Research.