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On-going Research Projects

Principal Investigator Project Title Area
Dr Feng BAI Do Good People Finish Last or First? Investigating the Roles of Envy vs. Admiration for Virtue Management
Dr Feng BAI Moral Pride and Hubris: Exploring the Intrapersonal Mechanisms underlying the Virtue Route to Status Management
Dr Boyoun Grace CHAE Revaluation of Scent Marketing: The Paradoxical Consequence of Sweet Food Smells Marketing
Dr Boyoun Grace CHAE Effects of Corporate Social Responsibility on Consumer Ugly Produce Purchase Marketing
Dr Boyoun Grace CHAE The Impact of Artificial Intelligence on Consumer Behavior Marketing
Dr Boyoun Grace CHAE Scent Effects on Food Consumption Marketing
Dr Fangyuan CHEN Does Observing Corporate Social Responsibility (CSR) Activities Make Us Donate More? An Investigation of the Effect of CSR on Consumer Prosocial Behavior Marketing
Dr Fangyuan CHEN Consumer Response to Brand Alliance Termination: A Deontic Perspective Marketing
Dr Fangyuan CHEN A Study on Benefits of Using Social Networking Sites in the Workplace Marketing

Dr Wing Sing Vincent CHO

How do Humility and Team Environment Influence Shared Leadership and Relationship Conflict in a Team without Leader?

Management Information Systems

Dr Jeagoo LIM

Stakeholder Sense-making of Corporate Media Coverage in CEO Succession

Management

Dr Wonjoon CHUNG

Negotiating from the Past or Negotiating for the Future: The Role of Temporal Value Asymmetry in Negotiation

Management

Dr Wonjoon CHUNG

Understanding the Effects and Consequences of Interpersonal Treatment

Management

Dr Wonjoon CHUNG

A Daily Dyadic Examination of Follower Creativity From a Leader’s Recovery Perspective

Management

Dr Arnaud Henri Jean CUDENNEC  Firm Categorization and Evaluations in Markets

Management

Dr Yue Katherine FENG

Social Influence in Online Review Contribution Behavior

Management Information Systems

Dr Yue Katherine FENG

Uncovering Sequential Pattern in Online User Opinions based on Deep Learning Techniques

Management Information Systems

Dr Fang Flora GU

How to Build Cross-cultural Customer Loyalty in International Sales Relationship

Marketing

Dr Fang Flora GU

Does CEO Overconfidence Matter? Effects on Firms' Customer Acquisition and Retention Strategies

Marketing

Dr Fang Flora GU

Connecting to Your Partner's Partners? By Passing Strategy in Inhibiting Partner Opportunism

Marketing

Dr Fang Flora GU

Forms of Relationship Exploration and Firm Performance

Marketing

Dr Feifei HUANG A New Way to Tackle Loneliness: Used Products Consumption Marketing

Dr Feifei HUANG

Loneliness and Used/Recycled Products

Marketing

Prof. Yuwei JIANG

Social Dynamics in Consumer Communication

Marketing

Prof. Yuwei JIANG

Consumer Color Preference under Time Scarcity

Marketing

Prof. Yuwei JIANG The Impact of Product Glossiness on Consumer Judgments Marketing
Dr Xue Phyllis WANG Gift or Donation? Increase the Solicitation Effectiveness through Semantically Framing Charitable Giving as Gift rather than Donation Marketing
Dr Xubing ZHANG Social Media Driven Information Search and Use: A Study of the Effects of Macro-environment, Product Category, and Trust Marketing
Dr Fine Fanni Leung

Antecedents and Consequences of Service Employee Dehumanization

Marketing

Dr Fine Fanni Leung Nonlinear Effects of Online Influencer Characteristics on Post Engagement

Marketing

Dr Fine Fanni Leung The Dark Side Effects of User Design on Consumer Attitudes and Behaviors

Marketing

Dr Shuping LI

The Impacts of Kinship Heterogeneity and Configuration on Firm Performance in Family Firms: The Case of East Asian Economies

Management

Dr Shuping LI

Time Reveals Despite Ambiguity: Abrupt Changes in CEO Positions and Firm Ownership Restructuring

Management

Dr Shuping LI

Letting Go of the Past: Organizational Memory Decay and Firm Competitive Aggressiveness

Management

Dr Jia Katrina LIN

Receiving help threatens my social status: An episodic examination of help type and interpersonal justice during helping on recipients’ social status and downstream consequences

Management

Dr Jia Katrina LIN

The Influences of Co-worker Helping Interactions on Employees’ Performance and Psychological Well-being

Management

Dr Jia Katrina LIN

Why and When Experienced Abusive Supervision Motivates Enacted Interpersonal Justice toward Subordinate

Management

Dr Jia Katrina LIN

Good citizens or good citizens under pressure: An examination of newcomer helping behavior in reaction to veteran helping norms

Management

Prof. Wu LIU

Managerial Dilemma: Leader's Reactions to Team Voice towards Organization

Management

Prof. Wu LIU

Voice Behavior in Multidisciplinary Team Meetings: The Role of Informal Leaders and Status Hierarchy

Management

Prof. Wu LIU

Digital Transformation of Hong Kong Enterprises in the Greater Bay Area

Management

Prof. Wai Ting Eric NGAI

Multi-stage Big Data Analytics for Complex Systems: Methodologies and Applications (MM)

Management Information Systems

Prof. Wai Ting Eric NGAI

Intelligent Inspiration Image Generation Platform for Fashion Design

Management Information Systems

Prof. Wai Ting Eric NGAI

Artificial Intelligent Platform for Sales and Customer Support in the New Era - Apparel Retail Applications

Management Information Systems

Prof. Wai Ting Eric NGAI

Research on Online Tourism Service Purchase Decision-making of Consumers Based on Machine Learning in Social Commerce

Management Information Systems

Prof. Wai Ting Eric NGAI

Trial: An Intelligent Decision Support System for Fashion Analytics in the Digital Era: An Integrating Visual and Text Analysis Approach

Management Information Systems

Dr Rafay Ahmad SIDDIQUI

The Effect of Future Focus on Self-Control is Moderated by Self-Efficacy

Marketing

Dr Xiaowei Michael MEI

Sponsored Data: Smarter Data Pricing with Incomplete Information

Management Information Systems

Dr Xiaowei Michael MEI

Is Open Innovation Hampered by Acquisition of Open Source Software Platform? A Quasi-Natural Experiment

Management Information Systems

Dr Yi Amy OU

Does Top Managers' Regulatory Focus Affect Corporate Environmental Responsibility Disclosure? Evidence from China

Management

Dr Yi Amy OU

Proactive Actor Profiles: An Identity-based Motivational Approach

Management

Dr Yi Amy OU

CEO Humility and Corporate Social Irresponsibility

Management

Dr Tak Way David WONG  The Use of Analytics in MSME's Service Supply Chain Management Information Systems

Dr Xin XU

电子口碑有用性的预测模型—评价确定性、评价者特征、和商家特征的交互作用

Management Information Systems

Dr Xin XU

The Diffusion of Online Learning Technology

Management Information Systems

Dr Xueyong ZHAN

A Pilot Study on the Processes and Effects of Environmental Impact Assessment Decoupling Reform in China

Management

Dr Xueyong ZHAN

Effects of Measuring Satisfaction on Customers’ Subsequent Investment Behavior: The Role of Investment Performance and Customers’ Reliance on Firms’ Investment Advice

Management

Dr Xueyong ZHAN

Selling a Product Online, Offline, or in Both Channels? The Role of the Manufacturer and the Retailer's Across-Channel Pricing Policy

Management

Dr Qi Thomas ZHU

The Influence of new CEOs’ Power on Firms’ Time Horizon

Management