The ACBM conducts research on branding and marketing related issues to promote an enhanced understanding of the value creation process and business performance. The ACBM adopts interdisciplinary and cross-functional approaches to produce cutting-edge branding and marketing research with both academic and practitioner relevance. The Centre is a knowledge-sharing platform to facilitate the transfer of ideas and practice among design professionals, consultants, business leaders and academics, leading to innovative branding and marketing strategies and programmes for Hong Kong, the Pearl River Delta and the Asia Pacific region.
The CLI draws on the diverse expertise of the Faculty and the knowledge and experience of the local and international academic and business communities. It adopts an integrated approach to the advancement of research, teaching and consultancy in the areas of entrepreneurship, leadership and strategic management. The centre organizes research activities and provides service to industry. Such activities include seminars, workshops and collaborative projects within and outside the university. Its services include consultancy, management training and executive coaching.
Behavioural Research Lab, Department of Management and Marketing
The Behavioural Research Lab (BRL) is managed by the Department of Management and Marketing and is available for all faculty members, PhD students and research personnel from across the university to conduct leading-edge business related research.
The BRL is dedicated to the understanding of human behaviour in markets and organizations. Research conducted in this lab explores some of the most fascinating and complex questions regarding how people understand the world, interact and make decisions.
The BRL offers world-class software (Qualtrics, eye tracking software, face reading software, etc.) and a range of services, and includes 20 cubicles, 2 general research rooms, a computer lab, a sound-isolated PC Cube and a meeting room. The space can be adjusted to meet the needs of studies conducted in a controlled environment. Researchers are able to conduct a variety of studies using a broad range of research methods, including computer-based surveys, tasks or games and discussion-based experiments and focus groups in this lab. Participants learn about important social scientific questions and techniques while being compensated for their time.