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Master of Science in Marketing Management

Programme Title

Master of Science in Marketing Management


Programme Code

23090-MKF (Full-time) / 23090-MKP (Part-time)

Mode of Attendance



Normal study period: 1.5 years (Full-time) / 2.5 years (Part-time)

Credit Requirements for Graduation



Local students: HK$206,150 per programme (HK$6,650 per credit) 

Non-local students: HK$274,660 per programme (HK$8,860 per credit) 



For further information, please contact:

Tel: (852) 2766 7381 / (852) 2766 7952



For information on academic matters, please contact:

Programme Director

Dr Zhang Xubing

Tel: (852) 2766 4060





This programme enables non-marketing graduates to connect theory with practice in the field of marketing. It covers a range of specialist marketing issues in such areas as online consumer market analysis, managerial issues in marketing, analytical methods for market research and global marketing strategy.



  • Equips students with sound knowledge and skills in marketing and related areas
  • Offers a comprehensive range of marketing electives
  • Covers applied marketing and leading-edge marketing practices and issues
  • Focuses on finding marketing opportunities and solving marketing problems in Hong Kong and mainland China

Programme Details (From 2019/20 Cohort onwards)

To qualify for the MSc degree, students must obtain 31 credits as follows:

  • 4 Compulsory Subjects (3 credits each)
  • 1 Ethics Subject (1 credit)
  • 6 Elective Subjects (3 credits each)
  • 4 Compulsory Subjects (3 credits each)
  • 1 Ethics Subject (1 credit)
  • 2 Elective Subjects (3 credits each)
  • the subject Research Methods (3 credits) and a Dissertation (9 credits)


Student may, on completion of 4 Compulsory Subjects and 3 Elective Subjects (21 credits), opt for the Postgraduate Diploma. 

The Compulsory Subjects comprise strategic and functional marketing modules and are designed to provide students with conceptual and analytical foundations in marketing. The Elective Subjects provide the opportunity for students to learn about applied marketing topics and explore leading-edge marketing practices and issues.



- The offering of subjects is subject to class quota availability. Students may also choose from a list of "Common Pool Electives", subject to the prescriptions of programme curriculum.
- Programme structure, course names and content are subject to continuous review and change.


* These subjects have been included in the list of reimbursable courses under the Continuing Education Fund. The programme (MSc in Marketing Management) is recognised under the Qualifications Framework (QF Level 6).


Mode of Study and Duration

Mode of study: Mixed-mode
Full-time students study 9 credits or more in a semester. Part-time students study less than 9 credits in a semester.

Students normally complete the programme full-time in 1.5 years or part-time in 2.5 years.Students who wish to extend their studies beyond normal duration can submit such request to the Department of Management and Marketing for consideration, as appropriate.

The programme offers a structured progression pattern. Classes are normally scheduled on weekday evenings in two semesters within an academic year. Each subject requires 39 contact hours over a teaching semester, with one 3-hour class per week.

Current students can refer to the Programme Requirement Document for more details about the programme.


Programme Requirement Document
Programme Requirement Document 2020/2021
Programme Document 2019/2020 
Definitive Programme Document 2018/2019 
Definitive Programme Document 2017/2018 

Entrance Requirements

Applicants should have a Bachelor’s degree or equivalent academic / professional qualifications. There is no restriction on their background -- business, engineering, social sciences, natural sciences, humanities, law and others are all acceptable.

Priority will be given to applicants with relevant work experience.

If you are not a native speaker of English, and your Bachelor's degree or equivalent qualification is awarded by an institution where the medium of instruction is not English, you are expected to fulfil the University’s minimum English language requirement for admission purpose. Please refer to the "Admission Requirements" section at Study@PolyU for details.

Shortlisted candidates may be invited to attend admission interviews.


Admissions Procedures and Fee

Please refer to Study@PolyU website ( for the application details of individual programmes.

+ Programme Brochure

Student Message

The learning experience was enjoyable and rewarding. Interactive teaching, the real-life application of marketing theories and discussion among peers enhanced my interest and enriched my understanding of marketing.


LAM Leung Yip, Darren (2017/18 Graduate)

Practical marketing methodology helped me improve my skills. I developed the tools needed to advance my career and a clear vision of the profession.


WONG Cheuk Yin, Felix (2017/18 Graduate)



Date Content Author
2020 To survive or to thrive? China’s luxury hotel restaurants entering O2O food delivery platforms amid the COVID-19 crisis, International Journal of Hospitality Management Fiona X.Yang, XiangpingLi, Virginia Meng-Chan Lau, Victor Z.Zhu