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BBA (Hons) in Marketing (02402-MKT/SYK)

Programme Title

Bachelor of Business Administration (Honours) in Marketing
市場學(榮譽)工商管理學士學位

Programme Code

02402-MKT / 02402-SYK

Mode of Attendance

Full-time

Duration

Normal 4 years / 2 years (for Advanced Standing Students admitted to Senior Year places)
Maximum 8 years / 4 years (for Advanced Standing Students admitted to Senior Year places)

Credit Requirements for Graduation

A minimum of 120 academic credits, plus
3 training credits for Work-Integrated Education (WIE)

Implementation Date

The 1st cohort for the revised 4-year curriculum was admitted in September 2012.

Programme Management

Chairman of BBA Scheme

Prof. Kee Hung Mike LAI
Associate Dean (Academic Support)

mike.lai@polyu.edu.hk

Programme Leader

Dr. Lai Ming Jackie TAM

jackie.tam@polyu.edu.hk

Deputy Programme Leader

Dr. Siok Ngoh Ivy CHEN

ivy.chen@polyu.edu.hk

 

Enquiries

Tel: (852) 2766 7370

Email: mm.dept@polyu.edu.hk

Marketing programme focuses on the development of practical skills and academic and professional knowledge. It places a strong emphasis on interactive and student-centred learning methods, including case studies, role playing and simulation exercises. It offers a wide range of subject choices, including Consumer Behaviour, Integrated Marketing Communications, Marketing Research, Services Marketing, Internet Marketing and Marketing Management in China.

All students within the Faculty of Business are encouraged to participate in the Whole Person Development Programme (WPDP), which includes a wide range of extracurricular activities such as leadership training camps, peer tutoring mentorship, and overseas and Chinese mainland exchanges.

Students can be attached to mentors, experienced executives or managers in the business world who provides advice and support and helps students to plan their careers and prepare for their first jobs after graduation.

Subject to availability, BBA students can spend a semester studying at another university overseas or in the Chinese mainland and have the credits counted towards their PolyU degree.

Marketing students are well equipped with both theoretical and practical experience upon graduation. Our students and graduates have a remarkable track record of obtaining awards in open competitions.

Programme Structure

Diagram of the Curriculum

General University Requirements [30 Credits] 

Cluster Area Requirements (CAR) [12 Credits]
Language and Communication (LCR) [9 Credits]
Freshman Seminar [3 Credits]
Leadership & Intra-Personal Development [3 Credits]
Service Learning [3 Credits]
Healthy Lifestyle [non-credit bearing]

 

Discipline Specific Requirements (DSR) [90 credits]

I. Compulsory Core Subjects to all BBA awards [57 credits]

AF1605

Introduction to Economics*

AF2108

Financial Accounting

AF2110

Management Accounting 1

AF2504

Introduction to Business Law

AF2602

Global Economics Environment

AF3313

Business Finance

AMA1501

Introduction to Statistics for Business

APSS111

Introduction to Psychology*

CBS3221P

Chinese Language Communication for Business

ELC3221

Workplace English for Business Students I

ELC3222

Workplace English for Business Students II

LGT2106

Principles of Operations Management*

MM1051

Tango! Managing Self & Leading Others*

MM2021

Management & Organization

MM2422

Managing Business Information Systems & Applications

MM2425

Introduction to Business Analytics

MM2711

Introduction to Marketing*

MM4311

Strategic Management

MM4513

Corporate Social Responsibility

*These subjects can satisfy both DSR and GUR.

 

II. Specialization for BBA (Hons) in Marketing [33 credits]

Compulsory Subject (8 subjects, 27 credits)

MM3711

Integrated Marketing Communications

MM3721

Consumer Behaviour

MM3761

Marketing Research

MM4711

Business to Business Marketing

MM4732

Global Marketing

MM4751

Marketing Strategy

MM4772

Product Management

MM4942

Marketing Capstone Project (6 credits)

Elective Subjects (any 2 subjects, 6 credits)

MM3771

Further Marketing Research

MM3782

Marketing Channel Management

MM3791

Retailing and Merchandising

MM3841

Internet Marketing

MM4391

Management Practice Through Real World Projects

MM4721

Marketing Management in China

MM4741

Market Decision Analysis

MM4781

Sales Management

MM4791

Services Marketing

MM4831

Strategic Brand Management


Free Electives [9 credits]

In addition to the minimum total 111 credits for GUR and DSR, students are required to take 9 credits of free electives, which can be used for fulfilling the requirements of a particular combination of study options (e.g. Minor programme), for taking advanced electives, or for further broadening purposes, subject to meeting the pre-requisite requirements.

 

Work-Integrated Education [3 training credits]


Programme Guide
Programme Guide 2018/2019
Programme Guide 2017/2018 
Programme Guide 2016/2017 
Programme Guide 2015/2016 
Programme Guide 2014/2015 
Programme Guide 2013/2014 
Programme Guide 2012/2013 

 

 

General Entrance Requirements

To apply for admission to our full-time government-funded bachelor's degree programmes through JUPAS, you must meet the following minimum requirements:

 

Bachelor's Degree Programmes 

HKDSE Subjects

Core Subjects

Elective Subjects

(including M1/M2)

Chinese Language

English Language

Mathematics

Liberal Studies

1st Elective

2nd Elective

Level

Requirement

3

3

2

2

3

3

English Language and Mathematics are given the highest weighting in the calculation of admission score.

 

Academic Secretariat Service Centre (For enquiries on admission)

Room M101, Li Ka Shing Tower, The Hong Kong Polytechnic University


Opening Hours

Mondays to Fridays

9:00am - 7:00pm

Saturdays, Sundays and Public Holidays

Closed


Enquiries

Applicants

Telephone

Email

Local

 (852) 2333 0600

 asadmft@polyu.edu.hk

Non-Local

 (852) 2333 8455

 asnlocal@polyu.edu.hk