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Minor in Marketing (副修市場學)

Programme Title
Minor Programme in Marketing
(副修市場學)
Programme Code:
02402-YMK
Mode of Attendance:
Full-time
Credit requirements:
18 credits (at least 9 credits must be at level 3 or above)
Effective Year:
For students admitted from 2012-2013 onwards
Host Department:
Department of Management and Marketing

 

Programme Management

Minor in Marketing Programme Leader

Email

Telephone

Dr Lai Ming Jackie TAM

jackie.tam@polyu.edu.hk

2766 7951

To equip the students with marketing knowledge and business skills to enable them to solve real-life business problems.

On successfully completion of the minor programme, the students will be able to: 

  • Analyze business situations/problems and identify/evaluate marketing opportunities as they arise;
  • Propose ways for organizations to create value in goods and services and
  • Formulate appropriate marketing strategies in local/global markets.

All students admitted to the UGC-funded full-time undergraduate programmes in 2012/13 or after with a GPA of 2.5 or above.

Students will be invited to opt for the Major/Minor study path normally in mid-October during Semester 1 of their second year of study. Approved students can register their Minor subject for the following Semester 2 during the subject registration period after release of class timetable normally in December/January. No late application will be considered.

Students are required to obtain a GPA of at least 2.0 in order to satisfy the requirement for graduation with a Major plus a Minor.

Additional admission requirements may be imposed if the number of students applied to the programme exceeds the student quota.

Programme Requirement

Requirement for Claiming the Minor Award

18 credits

Students are required to complete 18 credits (6 subjects) from the following list, one of which is the compulsory subject “Introduction to Marketing” (MM2711) and three of which must be at level 3 or above.

Exclusive Programme(s) &

Programme Code(s)

BBA (Hons) Major in Marketing (02402-MKT)

 

Credit Requirement 

Core (compulsory) subject:

3 credits

Elective subjects:

15 credits

Total credit required:

18 credits

 

List of Subjects

Core (compulsory) subject

Subject Code

Subject Title

Level

Credit

Pre-requisite

MM2711 / MM2B05

Introduction to Marketing

2

3

Nil

 

Elective subjects

Subject Code

Subject Title

Level

Credit

Pre-requisite

MM3711

Integrated Marketing Communications

3

3

MM2711 / MM2B05

MM3721

Consumer Behaviour

3

3

MM2711 / MM2B05

MM3761

Marketing Research

3

3

MM2711 or MM2B05 / MM273 / AMA217 / ME3903 / AMA2101 or LGT2105 / ISE206 / AMA302 or AMA305 / ITC241

MM3771

Further Marketing Research

3

3

MM3761

MM3782

Marketing Channel Management

3

3

MM2711 / MM2B05

MM3791

Retailing and Merchandising

3

3

MM2711 / MM2B05

MM3841

Internet Marketing

3

3

MM2711 / MM2B05

MM4711

Business to Business Marketing

4

3

MM2711 / MM2B05

MM4721

Marketing Management in China

4

3

MM2711 / MM2B05

MM4732

Global Marketing

4

3

MM2711 / MM2B05

MM4741

Market Decision Analysis

4

3

Nil

MM4751

Marketing Strategy

4

3

MM2711 / MM2B05

MM4772

Product Management

4

3

MM2711 / MM2B05

MM4781

Sales Management

4

3

MM2711 / MM2B05

MM4791

Services Marketing

4

3

MM2711 / MM2B05

MM4831

Strategic Brand Management

4

3

MM2711 / MM2B05